How do they keep customers coming back for more Korean fusion tacos and burritos when their location changes regularly? One word: Twitter. Kogi One of the most famous food trucks in the Los Angeles area is constantly on the move. Sure, it’s a marketing tool, but it makes people feel special and it works. But perhaps the biggest reason Chipotle has more than 680,000 followers is their willingness to engage other tweeters and to retweet those who mention them on the site. Follow to find out their unique spin on current events, how the company is involved in the food industry as well as the community. Chipotle has mastered the art of more than just burritos they’ve mastered social media, too. There is more to the company than the “Cultivating Thought” series you read on their cups and bags. Learn the code words on the Twitter feed and whisper them in the store for a discount or special deal.Ĭhipotle It’s not enough that Chipotle is known for using local produce (when available) and naturally raised meat sources. But perhaps the cleverest way Sprinkles uses Twitter is to share secret discount phrases. Follow them to find out which new flavor is available or which one will soon disappear for a while. Sprinkles Cupcakes The cupcake giant Sprinkles uses the company Twitter account to communicate with regular customers and anyone else who has an interest in cupcakes. Add the charity events and retweeted fundraiser requests and you see why Myers + Chang is one of the best restaurant Twitter feeds out there. When service extends to the Twittersphere, you know you’ve found gold. I know that because Myers + Chang is great about retweeting customer comments and replying to customer compliments. Follow along to get to know their staff because they’re known for their great service. Their Twitter feed shows great shots of their cuisine, but it also reveals some secrets from behind the scenes: a general manager doing handstands, faces drawn on eggshells, and birthday wishes to their staff. Myers + Chang Myers + Chang is a Pan Asian diner in Boston, Massachusetts. Be amazed and take notes from the pros who have it mastered. Do you follow your favorite restaurant on Twitter? Are you in charge of a restaurant’s Twitter account and want to know how to get more followers? Check out these five restaurant Twitter feeds.
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